By Leonard Finkel
PUMA Golf introduced its new Autumn Winter 2017 collection showcasing new, sophisticated graphics, an evolved color palate and elevated technical elements designed to enhance on-course performance and deliver a fashion statement. The line features men’s, women’s and junior apparel, accessories and footwear.
PUMA Golf’s AW‘17 Collection introduces Evoknit in an assortment of apparel and accessory pieces for men and women. Evoknit is a knitted design that utilizes body mapped ventilation, strategically placed rib panels and seamless engineering for unrestricted range of motion. The moisture-wicking fabric provides extreme comfort and breathability.
The collection also features PWRWARM Extreme, an efficient synthetic insulation that utilizes Primaloft Gold insulation and microfibers to trap body heat and repel water, creating a warmer microclimate even in the wettest, coldest weather. Primaloft Gold mimics the softness and packability of down and has the highest warmth to weight ratio of any insulation fiber. It’s compressible, breathable and offers superior water repellency to keep you dry, warm and comfortable in extreme conditions.
The assortment features a revamped men’s bottoms collection. PUMA’s designers set out to make a more fashion-forward golf pant, rejecting the typical shiny fabric and loose-ish fit. The new pants and shorts offer excellent moisture management, improved fit, curved stretch waistband featuring PWRSTRETCH for comfort and mechanical stretch for maximum range of motion. All are available in both a tailored and performance fit.
Look for PUMA Golf staffers including Rickie Fowler, Lexi Thompson, Bryson DeChambeau, Ben Crane, Graham DeLaet, Jonas Blixt and Jesper Parnevik to showcase the footwear, apparel and accessories from the Autumn Winter ’17 collection on Tour through the remainder of the year. Available at http://www.cobragolf.com/pumagolf/collections/aw17 and select retailers.
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.