By Leonard Finkel
Arccos launched a Trade Up Program, which allows U.S. residents to exchange their unused or out-of-date golf technology for credits toward the purchase of Arccos 360 Pperformance tracking system.
Arccos’ website offers participants a seamless method for redeeming their old hardware, which will be independently inspected and certified, after which a credit will be issued for purchases on the Arccos site.
“Almost every golfer has obsolete gadgets sitting around their house or out in their garage,” says Tom Williams, SVP of Sales and Marketing at Arccos. “If they’ve got a few of these, they can easily earn enough credits to cover the entire purchase price of our award-winning system.”
Recently named “Best Game Analyzer” in the 2017 Golf Digest Editor’s Choice Awards, the Arccos 360 connected golf system automatically records every shot a golfer takes. It then analyzes the data in real time, helping golfers shoot lower scores by making smarter, data-driven decisions on the course.
In January 2017, Arccos announced a technology partnership with Microsoft, through which the companies are developing artificial intelligence technologies that use advanced analytics to help golfers play their best. The first product from this collaboration, Arccos Caddie, launched in May. It leverages the power of the Microsoft Azure cloud and the Arccos dataset, which includes more than 75 million shots, 368 million geo-tagged course mapping features on 40,000+ courses and highly accurate, real-time weather data. It shows a player their optimal path – and alternatives – on any hole in the world, and the likely outcome when pursuing each strategy. arccoscaddie.com.
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.