By Leonard Finkel
AHEAD’s 2018 spring-summer headwear collection features new performance fabrics and styles, fashion items inspired by hot industry trends and an array of options with alternative graphics and ornamentation techniques. The new headwear offerings for both the AHEAD and Kate Lord brands will debut at the 2017 PGA Fashion & Demo Experience, Aug. 14-16, in Las Vegas.
Triggered by the past success with its GrafixWeld technology on its apparel brands, AHEAD will now offer the smooth, techy ornamentation technique on select headwear. All GrafixWeld logos are made to order, and color coordinated to every item.
“Decoration continues to be first and foremost for us as our creative ornamentation techniques continue to set us apart from our competition,” said Chuck Lord, Chief Creative Officer, AHEAD. “This season is no different as we bring our proprietary GrafixWeld technique to our headwear, and continue to offer selections with unmatched attention to detail.”
A new space dye tech hat that ties back to AHEAD’s apparel for spring and summer will be available for men and women alike. With a space dye front and sphere tech back and visor, the mid-fit hat debuts in three color combinations for men and four for women.
New for men is a trendy performance mesh back cap, a structured classic fit option that boasts an aegis tech front and a birds eye mesh back and under-visor. Seven color combinations include brand-new colors on the men’s side -cowboy blue and cobalt and grey/white camo.
The popular men’s Ballmarker cap has received a performance update and includes a convenient rubber magnet on the visor’s right side. It will be available in white, red, cowboy blue, and graphite, another new men’s color being introduced for spring-summer ’18.
Lord said the Kate Lord offerings for Spring-Summer ’8 “Are as robust as ever.” He pointed to the new Ladies’ Knit with Pom (three colors: white, heather, charcoal) that capitalizes on the fur pom trend, plus a wide selection of visors that tie in perfectly with the new Kate Lord’s Essentials offerings. Vibrant colors such as dahlia, persimmon, surf and freesia provide a diverse color palate that will appeal to everyone both on course and off. www.Aheadweb.com.
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.