By Leonard Finkel
GolfBook, a new tee-time booking platform powered by CBS Sports Digital, has partnered with Billy Casper Golf (BCG), the world’s fifth largest owner-operator of golf courses, country clubs and resorts.
GolfBook will contribute to BCG-managed courses connecting online with golfers through a convenient set of features and sleek, easy-to-use technology. Golfers can quickly reserve tee times with no booking fees at many of the top U.S. golf courses which are promoted across the CBS Sports Digital ecosystem, including its large digital audience.
“Billy Casper Golf is America’s largest operator of public golf courses and its support of our business is very important,” says Gene Pizzolato, President and CEO of GolfBook. “With the CBS Sports Digital engine behind us, we are primed to give its well-managed courses wide exposure and increase tee-time bookings.”
“GolfBook’s sales channel is complementary to Billy Casper Golf’s direct online business,” says Peter Hill, Chairman and CEO of BCG, manager of nearly 150 golf courses in 29 states.
GolfBook, in partnership with CBS Sports Digital, is now available for golfers and courses nationwide at golfbook.com or through the GolfBook mobile app for iOS and Android. GolfBook’s core purpose is to help golf courses connect with golfers.
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.