By Leonard Finkel


Even before team USA’s 19-11 victory at the 2017 Presidents Cup last weekend, Eaton’s Golf Pride Grips already knew it was a champion.  The “#1 Grip in Golf” was trusted at Liberty National Golf Club 88% of the field, with 21 of 24 players choosing to use Golf Pride grips at the competition.


Golf Pride’s Tour Velvet family were the most popular swing grips in play with 10 players relying on the smooth, reliable performance that has made them the leading grip model on the PGA TOUR.  In addition, 9 players at the 2017 Presidents Cup also chose putter grips made by Golf Pride, including two who used Golf Pride’s new TOUR SNSR models. No other brand had more grips in play at this year’s matches.


“As this year’s Tour season comes to a close with the Presidents Cup, we are honored that nearly every player relied on Golf Pride to win this coveted event,” said Brandon Sowell, global sales and marketing director for Golf Pride. “We love knowing that as players represent our nation, or the rest of the world, that they overwhelmingly choose Golf Pride.”


Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event; this accomplished without any paid endorsements.


For more information on Golf Pride’s entire 2017 product offering, visit


Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.

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