By Leonard Finkel

 

Golf Pride Grips plans to develop an exciting new purpose-built facility in Pinehurst, N.C.  The new facility will create a unique space to accelerate product development and manage global fulfillment of product around the world.  In addition to its global management and professional teams, the site will include an R&D lab with rapid prototyping capabilities as well as a new consumer grip fitting studio.  Golf Pride plans to move to this new facility in early 2019.

 

As a proud business partner of North Carolina since 1969, Golf Pride’s new home will be located within the Pinehurst Resort, next to the Tom Fazio-designed Pinehurst No. 8 course. Golf Pride looked at several sites, but chose Pinehurst Resort because it was a fantastic location and a great brand partnership as well.  The new facility, which will be located within the gates of No. 8, will give Golf Pride a great platform to test new product ideas with a steady stream of golfers visiting Pinehurst Resort from around the world.

 

Golf Pride has a rich 70-year history. The new facility will put the grip fitting experience front and center to reinforce Golf Pride’s connection with golfers in product development.  This exclusive grip fitting studio will replicate the services available to professional golfers on Tour.  It will be an appointment-only experience that offers an “inside the ropes” personalized concierge-quality service that all avid golfers will want to enjoy. Golf Pride also plans to use the fitting studio to test new product concepts and speed up translating consumer insight into new products that provide golfers the confidence to play their best golf.

 

In designing the new building, Golf Pride felt strongly that it needed to respect the heritage and tradition of the Pinehurst area, while also creating a space that features Golf Pride’s innovation efforts that have been instrumental in it becoming one of the top brands in golf.  The exterior of the building features more traditional design elements and materials specifically inspired by the local Pinehurst area, while the interior of the facility will open up to a modern work environment that fits a global brand and the needs of its talented employees.  This new facility will leverage the latest in work space design to help Golf Pride employees do their best work and to encourage even better cross-functional collaboration.

 

“Golf Pride is a brand with a rich place in the history of golf, one that has continuously demonstrated an appreciation for the game, so we are excited to align ourselves with them as they continue to grow,” said Tom Pashley, president of Pinehurst Resort. “We are confident that Golf Pride will bring new and exciting experiences to our members and resort guests as well, while helping us preserve the tradition and heritage for which Pinehurst Resort and the Village are known.”

 

The development process will start with Pinehurst Resort making a proposal to the Village of Pinehurst to rezone the land.  If that proposal is approved, The Kuester Companies, who is signing a build-to-suit lease with Golf Pride, will submit a permit application with the goal of breaking ground as early as December 2017.  Golf Pride plans to move into the new facility in early 2019.

www.golfpride.com.

 

 

Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.

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