By Leonard Finkel
eGull, Inc., developer of the eGull Pay App released the US version of its mobile application on iOS and Android platforms, enabling golfers to Play and Pay by the Hole. eGull unveiled its new website, www.eGull.golf, and will officially launch at the 2018 PGA Merchandise Show in Orlando. The Pay App gives golf course operators the opportunity to drive incremental revenue through GPS based technology that tracks how many holes a golfer has time to play and bill the player accordingly.
“We’re excited to introduce this new way to help golfers play on their own time,” said Pascal Stolz, CEO, eGull, Inc. “For too long, golf was the only sport that if you had an hour to burn, your only option was the driving range. That’s no longer the case. The eGull Pay App gives golfers the option to play just a few holes if they want and it gives golf courses the ability to grow revenues one hole at a time, without having to discount what is otherwise dead inventory. It’s a win-win situation for both golfers and golf courses.”
It is a free software download for golf courses and a free app for golfers available in the App Store and on Google Play. Just like Uber or Lyft, eGull has developed a sophisticated algorithm to precisely track the number of holes played, even if the golfer skips around. It’s easy to use. Players can search for participating courses, check in with the course for availability, play then pay. When you exit the golf course, all you need to do is “check out” and your credit card is automatically charged for the number of holes played.
There are many benefits for golfers such as:
- Players who don’t have time to play 9 or 18 holes can play as many holes as they are able, being more likely to play if they can only commit to just the time they have available;
- Fill break hours with their favorite pastime on the way home from work with limited sunlight left, before picking up the kids from school or during their lunch hour;
- Golfers can test a new, higher price course without breaking the bank;
- Beginners, millennials and youngsters who are not sure they can last 18 or just want to try the game have a new option.
eGull was introduced in Europe in 2017 and is currently available at 55 clubs in France, including Le Golf National, host of the 2018 Ryder Cup. That number continues to grow.
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Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.