By Barry Lotz
In 2006, Luis Pedraza, an internationally-acclaimed industrial designer with over 20 patents and an avid golfer, founded Axis Putters. His USP (Ultimate Selling Proposition) was how he figured out how to design and produce a putter with no Torque! Simply put, zero torque means there is no twisting, aka “opening of the putter head” of the putter at all! This, in turn, will produce a ”sweet spot” that will be much easier to strike on each putt more consistently.
Additionally, Luis’s patented heel counterweight places the center of gravity in line with the shaft and right on the center of the putter face – the “sweet spot”.
Another design innovation is the bent neck of the putter. This improves alignment. So when you set up and look down, your golf ball appears to be “slotted” in a “pocket” and coupled with the existing black aiming line on the putter – – you feel you can’t miss!
I love the balance of the putter most. I also like the distance control and clean roll offered by using this model, as well as the blue Lamkin pistol grip.
Do not judge a book by its cover. This putter almost putts itself.
$399.00 http://www.axis1golf.com
Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers Association of America. Visit www/facebook.com/PGTAA to see all the latest mental strategies and equipment reviews. He is a member of the Golf Writers Association of America and serves both as a Consultant and Mediator to the golf industry. He is also the author of numerous books, including “333 Best Web Sites for Golfers” and his previous book, “How to Build Business Relationships through Golf”, updated for 2011, is still in the Top Ten Golf Business Book’s best seller list. His latest book, “The Right Mind for Golf”, is now in its 7th reprint is available on Amazon and at the Torrey Pines golf course.