By Leonard Finkel
The Antigua Group announced its Spring 2017 Men’s Performance 72 Collection.
This apparel offers the technology of today’s functional fabrics plus an updated use of color. The bright primary color offering for ’17 has shifted to richer colors while still maintaining a clean bright hue. The color names Cajun, Cabana, Cypress, Mulberry, Marmalade, Harbor and Pineapple represent these distinctly bright colors.
Instead of pitting the neutrality of black, white and grey accents against bright shades, Antigua juxtaposed a primary color against another primary — bringing a truly fresh look. Cabana royal is set against Cypress green. Harbor navy offsets Pineapple yellow. Taupe appropriately distinguishes Cajun red. Mulberry embraces Light Cabana blue.
Antigua has created a specific combination of a yarn filament count in a denier, then combining the finished fiber along with a distinct spandex size and count to create the perfect pique fabric. Antigua’s top-selling shirt to date is its Pique Xtra-Lite, offered in 30-plus colors. http://www.antigua.com/
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.