By Leonard Finkel
Golf Pride is introducing a groundbreaking grip technology that delivers a new level of consistency. For the first time, ALIGN technology features a dedicated raised ridge that extends down the back of the grip for consistent hand placement, allowing golfers to feel the alignment. This technology is featured in both the traditional MCC taper profile and MCC Plus4’s larger lower hand profile. Combining cord and rubber for all-weather performance, this tactile innovation locks the hands into a consistent grip, every time.
MCC ALIGN and MCC Plus4 ALIGN provides an enhanced ability to square the clubface at impact. It also features a unique micro-diamond texture and 50% firmer material compared to the surrounding grip area to amplify its pronounced feel. The flex channel separates the ALIGN ridge from the grip body to maximize elevation lift and lock the grip into fingers, while still conforming to the rules of golf.
“80% of Tour players trust their games to Golf Pride, which allows us to conduct extensive Professional and consumer testing to create an innovation that delivers consistent results,” said Jonathan Neal, Global Marketing Manager for Golf Pride Grips. “A repeatable grip is critical for many of the world’s best players in the world, as 1 out of every 3 PGA TOUR players currently use a grip with a reminder rib. However, they uniformly provided us feedback that they want it to be more pronounced. That insight led us to develop ALIGN Technology to assist the best players in the world and amateurs alike to feel alignment and to square the clubface.”
The MCC ALIGN and MCC Plus4 ALIGN grips will hit retail in Spring with a street price of $10.99 (standard) and $11.49 for (midsize). For more information on the ALIGN Technology and the entire 2017 Golf Pride product offering, visit http://www.golfpride.com.
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.