By Leonard Finkel
Founded in 2015, REKS is a performance and fashion sunglass brand that emphasizes high quality shatter-resistant lenses with stylish, unbreakable and bendable frames at very affordable prices.
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The sunglasses are available in six frame styles with three lens options in a multitude of colors including classic, Revo and mirror finishes. The frames come in a broad array of colors and finishes including matte, gloss and Soft Touch.
All REKS lenses are made of lightweight impact resistant polycarbonate, which is
up to 10 times more impact resistant than glass or plastic lenses. To improve performance, all lenses are treated with anti-scratch, hydrophobic and anti-reflective coatings that provide superior optical quality and visual comfort. Lenses provide 100% UV 400 protection from the sun’s UVA, UVB and UVC rays.
Proprietary lens categories include:
Solux – These polycarbonate shatter-resistant lenses are up to 10 times more impact resistant than plastic or glass lenses and includes anti-scratch, hydrophobic and antireflective coatings. Available in eight fashion forward shades including smoke, brown and green as well as Revo mirrored red, blue, green, purple and gold. This 100% UV 400 protection lens is perfect for situations where polarization is not desirable. The Solux lens is available in two frame styles and an array of colors.
Lumolux – These polarized lenses reduce irritating reflections and eliminate glare caused by light reflected from water, road, sand or snow, absorbing 100% UV 400 light rays and eliminating 99% of glare. Available in smoke, brown and amber, Revo red and blue and mirrored gold and silver, the Lumolux lens family provides full coverage and guarantees that while wearing REKS polarized eyewear, athletes, drivers and outdoor enthusiasts are protected from 99% of glare as a result of polarized film embedded into the lens. It has anti-scratch and hydrophobic coatings on the front of the lens and an anti-reflective coating on the back of the lens to further eliminate glare. It is available in four frame styles with a broad assortment of frame colors.
Chromalux – This 100% UV 400 protection photochromic lens darkens outdoors and lightens indoors, continuously adjusting to changing light conditions, creating the perfect transitioning tint. It is available in smoke, brown and amber and has a visible light transmission range between 16%-48% providing a range between true sunglass and a light tint. The Chromalux lens is available in two frame styles in a range of colors.
REKS frames are made with reinforced hinges and bendable, lightweight materials for long-lasting comfort and care. They were specifically made to maximize performance and endurance with a stylish attitude. REKS frames include:
Blade
Blade frames offers tough endurance. This edgy half-frame design, equipped with eight base curve lenses, is made specifically to increase performance in any conditions while still providing plenty of panache. This sporty frame gives the wearer panoramic perspective without a bottom frame edge to interrupt downward viewing. Favored by golfers, runners, rock climbers and cyclists in particular.
Sport
Don’t worry about losing your cool on the golf course. REKS Sport frames can withstand the most intense pressure. Made with dynamic curves to insure maximum performance and a comfortable fit around the nose.
The Aviator
An iconic design created for U.S. aviators, REKS has taken this timeless classic frame and given it new age style. It is for anyone looking for the ideal combination of intense style and sportiness. www.REKSOPTICS.com
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.