By Leonard Finkel
SST PURE reported that the winner of THE PLAYERS Championship recently had all of his shafts PUREd by the SST PURE Shaft Alignment Lab tour staff. During the 2016-2017 PGA TOUR Season, 12 tournaments have been won by players who have had SST PURE their shafts within the past year.
The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The SST PURE Tour staff typically PUREs clubs for more than a dozen players each week. Many times, when players test new clubs, they will use SST PURE in order to eliminate shaft inconsistencies as a variable in their evaluation.
Tournaments won during the 2016-2017 season by PGA TOUR players who have had their shafts PUREd include: THE PLAYERS Championship, Insperity Invitational, WGC-Dell Technologies Match Play, WGC-Mexico Championship, The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open.
SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, their shaft alignment system quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.
Golfers worldwide can receive the same SST PURE technology that the top expert club fitters on the PGA Tour use to analyze and align their custom clubs. SST PURE is currently licensed by club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. www. sstpure.com
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.