By Leonard Finkel
For 60 years, Honma has produced golf clubs that combine exceptional functionality with the refined sensibilities and techniques associated with master craftsmanship. Spurred by pride in a Japanese made product, Honma continues to aim for even greater heights. Known for exceptional golf club forging, Honma’s new 737 product line inspires and delights.
The TW 737V was created with the better player in mind. With its thin top-line and small to mid-cavity, it gives golfers the feel a player’s iron but with the forgiveness of a large cavity. Forged out of S25C Carbon steel (a proprietary blend), the forging process helps deliver higher ball speeds plus added forgiveness, while still maintaining their soft feel and the great feedback that Honma clubs embodies.
The 737Vn iron is extremely soft and delivers great receptiveness and feedback. W-Forging is a patented, 2-part forging process that both hot and cold forges the head for higher density in the face, producing faster ball speeds and greater forgiveness. This also minimizes the chance of hotspots across the face. This high strength process is unique to Honma and is the secret behind their amazing feel and performance. The 737Vn is especially made for players that love blades but need more forgiveness. It has the face width and top line thickness of a blade but with a small added cavity in the back.
The Vs Model has a slightly larger head and has more aggressive lofts. This is the longest of the 737V series clubs. It is also more forgiving and very easy to play.
The Honma 737 UT hybrid is designed for maximum distance and forgiveness. The 128cc head, with a larger, confidence inspiring profile is constructed with a high strength steel body and face, which maximizes ball speed, whether from the fairway or off the tee box. It takes full advantage of weight distribution in the sole of the club which leads to greater stability at impact. With its slightly rolled camber, it plays well from almost any lie.
The more compact 737 UTc has a smaller head. It was developed for Honma’s Tour players who need more control towards the greens and prefer to attack these shots with slightly more spin and a higher launch. The high strength steel delivers higher ball speeds and great forgiveness, while still providing improved workability.
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.