By Leonard Finkel
Vineyard vines, known for its whimsical neckties and smiling pink whale logo, his partnering with Club Car. Inspired by their passion for golf, the collaboration features a special edition vineyard vines Patchwork Onward vehicle emblazoned with its signature heritage patchwork print. Featured online at vineyardvines.com, the vehicle is a consumer offering from Club Car and will be available for purchase through the vineyard vines catalog, at clubcar.com and select Club Car dealers.
“Club Car is a classic brand and we have always been a fan of their expression of freedom and fun. We’re thrilled to be working with a company that aligns with so many of our core values and offer our customers a new kind of ‘Every day should feel this good’ moment, ” said Shep Murray, vineyard vines CEO & co-founder. “Partnering with Club Car was a natural fit for us,” said Ian Murray, vineyard vines CEO & co-founder. “We’re excited to bring to market a new collaboration that represents our commitment to living the Good Life.”
“Our relationship with vineyard vines brings a fun twist to Club Car and the Onward brand,” said Ross Atherton, consumer vehicle leader for Club Car. “Like vineyard vines, Onward is a brand that resonates with fun, on-the go types and outdoor enthusiasts and families so we think it’s a perfect match.”
Designed for a range of lifestyles from active families to golf enthusiasts, the vineyard vines Patchwork Onward is priced beginning at $12,399 for the electric model to $12,999 for the gas model. This personal vehicle was created with ample room and colorful construction with the option to be used on or off the course. For more information, visit vineyardvines.com/clubcar.
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.