By Leonard Finkel
Callaway Apparel, licensed by global fashion leader Perry Ellis International, launched the Tour Authentic Collection, designed for the elite player seeking the best in form and function. The collection was conceived by leaders in technical apparel and specifically designed for golfers and represents the best craftsmanship, materials, and technological innovation in the industry.
“We invested two years in product development researching the latest in fabric technologies and fabrication processes,” stated Lupe Benitez, Vice President of Design at Perry Ellis International. “This unique perspective enabled us to create an unparalleled luxury golf apparel collection that represents the perfect fusion of function and fashion”.
Highlights of the Spring 2018 Tour Authentic Collection include:
Tour Authentic Polos: Created with the world’s most luxurious fabrics including Merino wool, 100% mercerized cotton and luxurious Japanese technical yarns, the Tour Authentic polos are available in a variety of fashionable designs and patterns. Infused with quality, style and artisanal craftsmanship that translates into confidence on and off the course:
- Underarm pieced gusset allows for maximum range of motion, smooth set-on laser cut plackets, with ultrasonic hems, feature three powder-coated alloy buttons
- Interlined self collar creates a structured feel
- Moisture management works to keep you cool and dry by wicking away sweat, while UPF protects you from the sun’s damaging UV rays during a long day on the course
- Revolutionary sweat hiding technology helps inhibit sweat marks from showing on the outside of the polo
Tour Authentic 100% Cashmere Sweater: A V-neck designed to look good on the links or walking along city streets, the cashmere sweater pairs perfectly with the Tour Authentic polo to create a elegant, sporty style.
- 100% Long Staple Mongolian Cashmere. 15.5 micron, double ply represents the best grade in cashmere quality
- Long pile double thread allows the sweater to resist odors and maintain temperature control by insulating during cold weather and cooling during warm weather
- UPF protects the skin from damaging UV rays during a long day on the course
- Crafted with a ribbing around the bottom hem, sleeve cuffs and V-neck, this lightweight, luxurious and soft golf sweater is the perfect layering piece on and off the course
- Four fashion-forward colors
Tour Authentic Shorts and Trousers: Fusing artistic craftsmanship, luxurious materials, and technical innovation, the Tour Authentic shorts and trousers feature superior details and performance features.
- 3XDRY technology creates a water repellent fabric that causes liquids to bead up and drip away
- Moisture management technology wicks away moisture and perspiration away from the skin, allowing air to circulate throughout the lightweight fabric
- Inside gripper active flex waistband with belt loops provides all-around stretch for maximum range of motion, flexibility, comfort, and expansion for optimal feel and comfort
- Cotton/Nylon/Elastane blend provides a lightweight finish, optimal, easy care, and reduction of heat buildup
- An innovative slide snap fastening system takes place of the button closure, allowing for ease of open and close
- Hidden back zippered pocket allows for easy storage of small personal items
“We are excited to bring the exclusive Tour Authentic collection to market,” stated Gregg Hemphill, Senior Director Global Soft Goods and Licensing at Callaway Golf. “Tour Authentic’s upscale men’s golf apparel is appealing to all customers, whether or not they enjoy the game of golf, thanks to active styles that go far beyond the fairway. Callaway Apparel pledges innovation, quality, and performance, which have always been our core attributes.” www.callawayapparel.com
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.