By Leonard Finkel
Eaton announced today that its Golf Pride Grips Division was the overwhelming choice in swing and putter grips used at the 2018 Players Championship, with 116 players trusting the brand without any paid endorsements.
8 of the top 10 finishers used Golf Pride, including THE PLAYERS Champion who used their Tour Velvet. Also, the new top-ranked player trusts his game to Golf Pride, making it 26 consecutive players ranked #1 that chose Golf Pride. Golf Pride’s new, breakthrough ALIGN Technology was used on as many players’ irons as any competitive model.
“We take great pride in seeing that the best players in the world trust Golf Pride in their hands week-in and week-out,” said Brandon Sowell, global director of sales and marketing for Golf Pride. “Our brand has had quite a run at THE PLAYERS over the last decade with 9 out of 10 champions trusting our grips in their marches to victory. When you consider that we don’t pay any endorsement fees to players to use our grips that record is an unbelievable validation of our innovation and quality.” www.golfpride.com.
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.