By Leonard Finkel
AHEAD continues to blaze trails with its Spring 2019 collection, to be introduced at the PGA Fashion & Demo Experience in Las Vegas. The collection features new performance fabrics and styles, plus fresh updates to existing styles. Fashion items such as multiple mesh offerings and laser-cut patterns, as well as an infusion of new colors — including Arctic Blue, Chrome and Battleship — will be added to some of the best-selling styles.
Here’s a look at the Spring ’19 highlights:
- A twist on fabric mixes with the BrantCotton Linen Snap Back, a new cotton-front mesh-back cap available in three colors and designed for style as much as function.
- LagunaRetro Printed Classic and The WolcottLaid-Back Chino Trucker caps make their debut. This classic cut cap, with a white mesh back comes in seven different colors.
- PalmettoEvery-Day Truckercap, with a heavy-washed canvas front is new and comes in four colors.
- OttoAero Tech Capfeatures laser perforated back panels and is comfortable and cool. Introduced in back, cowboy blue, and white.
- For women, the Kate Lord collection’s PomfretKnit with Pom hat will be available in two new colors — Slate Grey and Soft Pink — while a Knit Scarfprovides a brand-new look. The scarf will come in three colors to complement to the hat.
- The younger generation (ages 5-12) haven’t been forgotten as the MiloChino Twill Mesh Backis unveiled in three cool colors: sangria, arctic blue, and battleship, all featuring a white nylon mesh back.
The company will be exhibiting its AHEAD and Kate Lord headwear Spring ’19 lines, as well its new apparel, beginning at 8:30 a.m. on Tuesday, Aug. 14 and Wednesday, Aug. 15 in booth 602 at the Las Vegas PGA Fashion & Demo Experience. www.Aheadweb.com.
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.