By Leonard Finkel
I’ve always loved socks and building on a long-standing commitment to foot comfort, Kentwool introduced a therapeutic sock designed for for foot pain relief. The new SensationWool sock features Kentwool’s signature, superfine Merino wool in combination with Nufabrx nylon, infused with capsaicin and a synthetic cooling agent. This combination of warming and cooling ingredients, like those found in over-the-counter pain treatments, provides temporary relief of foot-related aches and pains of muscles and joints associated with strains, sprains, arthritis, bruises, cramps, stiffness and soreness.
Nufabrx, created by Textile-Based Delivery, Inc. (TexDel) is a patented method of embedding active ingredients into fibers for consistent release of beneficial therapies to the body. It places active ingredients (vitamins, supplements, medicines) into fabric, which can be programmed for controlled release to the skin and is proven effective through multiple wash cycles. TexDel has raised more than $3M in equity financing, including a million-dollar Department of Defense grant.
“Kentwool socks were born out of a desire to keep customers comfortable, helping them to pursue the activities they love with less pain and more enjoyment,” said Lauren Hubbard, president of Kentwool Performance Apparel. “The SensationWool is an extension of that commitment to comfort, taking the proven performance properties of wool and coupling them with the power of Nufabrx technology. The socks’ warming and cooling sensations deliver pain relief without the mess and inconvenience often associated with creams and pills. We’re thrilled to offer our customers an easy and effective way to ease their pain.”
SensationWool socks are offered in an ankle-high style and natural color. The pain management features are lab-tested to last through 30 wash cycles, and the incorporated ingredients are cosmetic-grade and safe for regular wear. http://www.kentwool.com
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.