By Leonard Finkel
Callaway’s Apex hybrid uses a Forged Face Cup that leads to higher ball speeds and fuses it with an Internal Standing Wave for versatility. It has precision shaping with a longer, more iron-like blade length and a neutral bias for better players and transitions perfectly from your irons.
The design appeals to better players and Tour Pros. It provides a neutral CG bias for a controlled ball flight with workability that better players look for. The Forged Face Cup is designed for increased ball speed at every impact location. Center hits are going to be faster but off-center hits will be faster too.
The Internal Standing Wave positions the weight to move the CG to where better players want, to get the versatility and precision they are looking for in a hybrid.
Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public relations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.